JB, we heard you and we showed up. 

We are so excited to announce that Neubodi is now open at SOGO Johor Bahru, bringing our expert bra fitting experience, our full range of lingerie and wellness products, and our team of trained Bra Fitting Specialists right to the heart of Johor Bahru's most beloved shopping destination.

Whether you've been a Neubodi fan for years or you're hearing about us for the first time, this is everything you need to know about your new favourite stop at SOGO JB.

Where to Find Us?

Neubodi @ SOGO Johor Bahru

1st Floor, Women's Department

SOGO Department Store, Johor Bahru

We're right in the heart of SOGO's Women's Department on the 1st Floor. Easy to find, easy to get to, and right where you need us to be.

SOGO Johor Bahru is one of the city's most established and beloved department stores, making it the perfect home for Neubodi in the south. Whether you're making a dedicated trip or just swinging by while you're already in the area, you'll find us ready and waiting.

Watch this video right now to see exactly where Neubodi is inside SOGO JB. 

Click here to watch the video. 

Why Neubodi at SOGO JB Is Worth the Visit?

1. Free, Professional Holistic Bra Fitting…Psst, we are the Real Deal

This is what Neubodi is known for AND it's what makes us different.

Our complimentary Holistic Bra Fitting isn't just a measurement. It's a full consultation with a trained Bra Fitting Specialist who will help you understand:

- Your actual bra size: which may be different from what you've always thought

- Your breast shape, and how it affects which bra styles work best for you

- Which bras to wear at different stages of your life

- How the wrong bra can indirectly affect your breast health

- The correct way to put on a bra for maximum support

- How to care for your bras so they last longer

Note: Kindly note that your recommended size may differ across brands/designs/collections.

No appointment needed. No charge. Just ten minutes that could completely change how you feel about getting dressed every morning. There are more to your size than just a number on the measurement tape. 

Did you know? Up to 80% of women are wearing the wrong bra size. Our fitting specialists in JB are ready to help you find yours.

2. Malaysia's Widest Range of Bra Sizes

Neubodi carries bras from 65A to 100I, which is a total of 72 sizes. That's 40 more sizes than the industry average.

Whether you're a smaller cup size looking for delicate everyday styles, or a fuller bust looking for serious support without sacrificing style, we have you covered. Every single visit.

This isn't something you'll find at most lingerie stores in Johor Bahru. And now, you don't have to travel far to access it. Or bet your online purchase where you can’t try it on before purchase.

3. A Complete Range of Products for Every Woman

Neubodi at SOGO JB carries our full range of products, everything from everyday essentials to special occasion pieces and active wear:

Bras:

Everyday bras, T-shirt bras, contour bras, lace bras, wireless bras, sports bras, strapless bras, maternity and nursing bras are all available across our full size range.

Panties:

Seamless panties, hipster panties, lace panties, sculpting panties, plus size panties, and panty packs that are designed for everyday comfort and special occasions alike.

Shapewear:

Girdles, bodysuits, waist cinchers, and corsets for smooth, supportive shaping under any outfit.

Sleepwear:

Babydolls, chemises, camisoles, nightdresses, pyjamas, and robes are all available from intimate and romantic to soft and cosy.

Sports Bras:

Designed for low, medium, and high-impact activities, with styles suited for Malaysia's tropical climate and active lifestyle.

Wellness & Accessories:

CV Oil, Neubodi wellness products and other item accessories are available for a quick pick up.

4. Current In-Store Deals & Promotions

Here's the part you've been waiting for. We will be spilling all the on-going promotions!

• Mix & Match - Enjoy our ongoing Mix & Match Bundle deals in-store. 

> Buy 2 Pcs, Get 15% OFF | Buy 3 Pcs, Get 20% OFF 

> Applicable on normal price bras, matching panties, shapewear, and sports bras.

• FREE Neubodi Sleepwear

> Spend RM499 in a single receipt and enjoy the free gift — exclusively in-store.

• Panty Pack Bundle Buy 
• 1 pack: Normal price
• 2 packs: RM5 OFF
• 3 packs or more: RM4 OFF per pack
  (e.g. 3 packs = RM12 OFF, 4 packs = RM16 OFF)

• Amazing Markdowns

> Enjoy amazing deals from our best selling collection to our classic daily wired collections. Don’t miss out!

Promotions are subject to availability and may vary. Visit us in-store for the latest deals and T&Cs.

5. Expert Team Who Actually Cares

Our team at SOGO JB are trained Neubodi Bra Fitting Specialists and Consultants, not just your regular retail assistants. They're here to listen, to guide, and to make sure you leave with exactly what you and your body needs.

Whether you're coming in for your very first fitting, shopping for a specific occasion, or looking for something to support you through pregnancy and breastfeeding, our team is ready to help with genuine expertise and zero judgment.

This is the kind of service that keeps our customers coming back and we can't wait to build that relationship with the women of Johor Bahru.

What Can I Expect at My First Visit to Neubodi SOGO JB?

Here's what a typical visit looks like:

Step 1: Walk in (no appointment needed)

Head to the 1st Floor Women's Department at SOGO JB and look for the Neubodi counter. Our team will welcome you and ask what brings you in today.

Step 2: Your Holistic Fitting (complimentary)

If you'd like a fitting, your Bra Fitting Specialist will take you through a full consultation with holistic measurements, breast shape assessment, and a personalised recommendation based on your lifestyle and needs.

Step 3: Try & Find Your Perfect Fit

Browse and try on styles that have been recommended specifically for you. not just in your size, but in the right construction and style for your body.

Step 4: Shop Your Favourites & Enjoy In-Store Deals

Once you've found your fit, take advantage of our current in-store promotions and walk away with products that actually work for you.

The whole experience — from walking in to walking out — typically takes around 30 - 45 minutes for a first visit. Worth every minute.

Perfect for JB Shoppers and Singapore Day-Trippers Too

Johor Bahru is one of Malaysia's most vibrant cities and with its close proximity to Singapore, SOGO JB is a natural destination for shoppers from both sides of the causeway.

If you're a Singapore-based shopper making a trip to JB, Neubodi at SOGO is absolutely worth adding to your list. Our prices are in Ringgit Malaysia, our size range is one of the most extensive in the region, and our fitting service is complimentary — making the trip genuinely worthwhile for lingerie shopping alone.

Before You Visit, Quick Tips

1. No appointment needed for a complimentary fitting, just walk in!
2. Wear or bring a regular bra for your fitting so our specialists can assess the fit you're currently in
3. Check out current promotions before you leave, so you know what deals are on
4. Bring a friend because shopping is always better together, and we have room for both of you

Neubodi Is Inside SOGO, Johor

Neubodi at SOGO Johor Bahru isn't just another lingerie counter. It's a full fitting experience, an expert consultation, and access to Malaysia's most extensive size range, right here in JB.

Whether you've been wearing the wrong bra size for years without knowing, or you're simply ready to invest in lingerie that actually fits and feels incredible…this is your sign to come in.

We can't wait to meet you. 

Come find us at SOGO Johor Bahru, 1st Floor, Women's Department. No appointment needed. Fitting is always complimentary.

Related blogs you may be interested in:

• Why Investing in Quality Bras Now Saves You Money Later
• How to Upgrade Your Lingerie Comfort in 10 Minutes
• 5 Unexpected Ways Your Bra Impacts Your Mood & Confidence
• Why Women Feel Guilty for Prioritising Comfort

Frequently Asked Questions

Q: Where is Neubodi located in SOGO Johor Bahru?

A: Neubodi is located on the 1st Floor, Women's Department at SOGO Johor Bahru. Look for us in the lingerie section and our team will be happy to assist you.

Q: Is bra fitting at Neubodi SOGO JB free?

A: Yes! Our Holistic Bra Fitting service is completely complimentary at all Neubodi outlets, including SOGO Johor Bahru. No appointment is necessary. Simply walk in and our trained Bra Fitting Specialists will assist you.

Q: What sizes does Neubodi carry at SOGO JB?

A: Neubodi carries bras from 65A to 100I which is a total of 72 sizes, which is 40 more than the industry average. This full size range is available at our SOGO Johor Bahru outlet.

Q: Does Neubodi at SOGO JB carry nursing and maternity bras?

A: Yes. Neubodi carries a full range of maternity and nursing bras across our extended size range. Our fitting specialists are trained to support women through every stage of life, including pregnancy and breastfeeding.

Q: What promotions are currently available at Neubodi SOGO JB?

A: Current promotions include our Mix and Match Bundle, Free Gift, Panty Pack Bundle Deals and a lot more amazing various promotions. Our promotions are subject to change, so do visit us in-store or check neubodi.com for the latest deals.

Q: Can Singapore shoppers visit Neubodi at SOGO JB?

A: Absolutely! Neubodi at SOGO Johor Bahru is a great stop for Singapore-based shoppers making a trip across the causeway. Our full product range, complimentary fitting service, and current promotions are all available in-store.

Q: Does Neubodi at SOGO JB carry sports bras?

A: Yes. Neubodi carries a full range of sports bras for low, medium, and high-impact activities. Our fitting specialists can help you find the right support level for your workout and lifestyle.