Each year, Neubodi collects second-hand bras from women nationwide. The second-hand bras collected are siphoned out accordingly. The good wearable bras go to rural areas and villages in East Malaysia, as well as to third world countries such as Africa and Nepal. The unusable bras then will be recycled into fibres or fuel to power cement kilns and industrial boilers.
The philosophy behind the program is to ensure that no bras go to waste, as the bras are given a second life, either to another woman-in-need or as recycled materials.



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