Neubodi Bra Drive
26 Sep 2018
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Neubodi Bra Drive

1 in 4 women in Malaysia confessed to owning more than 10 bras in their lingerie drawers, with more than 80% of them admitting that their unworn bras are either brand new, or the sizing simply does not fit anymore. Having said that, only 15% of women ever recycle or donate these bras away. The rest, goes into landfills, giving textiles one of the poorest recycling rates of any reusable materials.



WHAT IS THE NEUBODI BRA DRIVE? 

Each year, Neubodi collects second-hand bras from women nationwide. The second-hand bras collected are siphoned out accordingly. The good wearable bras go to rural areas and villages in East Malaysia, as well as to third world countries such as Africa and Nepal. The unusable bras then will be recycled into fibres or fuel to power cement kilns and industrial boilers.

The philosophy behind the program is to ensure that no bras go to waste, as the bras are given a second life, either to another woman-in-need or as recycled materials.


DO YOU KNOW? 100% OF YOUR USED BRAS CAN ACTUALLY BE RECYCLED!



WHEN IS IT HELD? 

The Neubodi Bra Drive is held every year from the end of September till the beginning of November.  


CLOSE THE LOOP WITH NEUBODI TODAY BY FOLLOWING THE INSTRUCTIONS BELOW:



WHAT HAPPENS TO THE GOOD BRAS?



WHAT HAPPENS TO THE BAD BRAS?



“Neubodi is the proud winner of CSR Malaysia award, presented by YB Dato’Seri Rohani Abdul Karim, Minister of Women, Family and Community Development for pioneering women welfare initiatives, and also the winner of JCI Sustainable Development Goals Award by the United Nations"





A HUGE THANK YOU TO OUR PARTNERS WHO HELPED TO MAKE THIS BRA DRIVE A SUCCESS



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