Neubodi Bra Drive is a CSR bra recycling campaign that is held annually from the end of September to December. Every year, we partner with shopping malls, hospitals, and corporate companies to collect second-hand bras from women nationwide.
The mission of this campaign is to decrease the number of bras entering our landfills and at the same time being able to provide support to women and girls escaping domestic violence, human trafficking or surviving breast cancer in the developing countries.
WHY DONATE AND RECYCLE YOUR BRAS?
1 in 4 women confessed to owning more than 10 bras in their lingerie drawers.
86% of the women admitted that the bras kept are either unworn or poorly fitted
Having said that, less than 15% of women ever recycle or donate these bras away.
The rest goes into landfills, giving textiles one of the poorest recycling rates of any reusable materials.
SHOCKING FACTS ABOUT NON-RECYCLED BRAS
HOW DOES THIS COMPARE WITH OTHER RECYCLABLES?
Materials in bras take 50 years to degrade, recycling them is equivalent to removing 250,000 cars from Malaysia’s highway.
CLOSE THE LOOP WITH NEUBODI TODAY BY FOLLOWING THESE STEPS
Each year, Neubodi collects second-hand bras from women nationwide. The second-hand bras collected are siphoned out to wearable and non-wearable categories accordingly. The philosophy behind the program is to ensure that no bras go to waste, as the bras are given a second life, either to another woman-in-need or as recycled materials.
The good wearable bras go to rural areas and villages in East Malaysia. Neubodi is also proud to announce that we collaborate with many NGOs that work closely with underprivileged communities, single mothers, or victims who have been saved from sex trafficking in countries like Thailand, Indonesia, Nepal, Cambodia, and Africa. These bras very often, not only provide these women with an opportunity to cover their dignity but, it also acts as a start-up inventory for them in the second-hand clothing market, allowing them to earn 5X more their average income.
The unusable bras then will be recycled into fibres or fuel to power cement kilns and industrial boilers.
SINCE 2012, BRAS COLLECTED TO DATE AND COUNTING
With the support of our partners and the general public, we reach new records of bras collected each year:
RECEIVED RECOGNITION FROM
The Largest Second-hand Bras Collected for Recycling
SAY HELLO TO YOUR NEW BRAS!
Neubodi would like to give a 15% OFF voucher as a token of appreciation for being supportive towards our Neubodi Bra Drive. Click the voucher now to redeem.