BRA DRIVE - Neubodi

中文

WHAT IS NEUBODI BRA DRIVE?

YOUR OLD BRAS CAN MAKE A DIFFERENCE

Neubodi Bra Drive is a CSR bra recycling campaign that is held annually from the end of September to December. Every year, we partner with shopping malls, hospitals, and corporate companies to collect second-hand bras from women nationwide.

The mission of this campaign is to decrease the number of bras entering our landfills and at the same time being able to provide support to women and girls escaping domestic violence, human trafficking or surviving breast cancer in the developing countries.

WHY DONATE AND RECYCLE YOUR BRAS?

1 in 4 women confessed to owning more than 10 bras in their lingerie drawers.

86% of the women admitted that the bras kept are either unworn or poorly fitted

Having said that, less than 15% of women ever recycle or donate these bras away.

The rest goes into landfills, giving textiles one of the poorest recycling rates of any reusable materials.

SHOCKING FACTS ABOUT NON-RECYCLED BRAS

HOW DOES THIS COMPARE WITH OTHER RECYCLABLES?

GLASS

equivalent to

43,000

CARS REMOVED

PLASTIC

equivalent to

128,000

CARS REMOVED

BRAS

equivalent to

250,000

CARS REMOVED

Materials in bras take 50 years to degrade, recycling them is equivalent to removing 250,000 cars from Malaysia’s highway.

CLOSE THE LOOP WITH NEUBODI TODAY BY FOLLOWING THESE STEPS

FIND BRA BIN LOCATIONS

WHAT HAPPENS TO THE BRAS I RECYCLED?

Each year, Neubodi collects second-hand bras from women nationwide. The second-hand bras collected are siphoned out to wearable and non-wearable categories accordingly. The philosophy behind the program is to ensure that no bras go to waste, as the bras are given a second life, either to another woman-in-need or as recycled materials.

The good wearable bras go to rural areas and villages in East Malaysia. Neubodi is also proud to announce that we collaborate with many NGOs that work closely with underprivileged communities, single mothers, or victims who have been saved from sex trafficking in countries like Thailand, Indonesia, Nepal, Cambodia, and Africa. These bras very often, not only provide these women with an opportunity to cover their dignity but, it also acts as a start-up inventory for them in the second-hand clothing market, allowing them to earn 5X more their average income.